NBC
Universal
Creative Director: John McGill
ACD: Tricia Olds
Art Director: Kit Antone
Copywriters: Pete Sitomer, Keshvar Alikhani
Editor: Charlie Coutrakon
CRUSH IT LIKE A BELLA
Nikki and Brie Bella being two of the most popular divas in recent WWE history, they are romantically involved with two former WWE champions on the men's side, John Cena and Daniel Bryan, respectively.
THE ARRANGEMENT S2
With great risk comes great reward.
If Megan can destroy the Institute, she may get the happily ever after she’s looking for. But exposing IHM’s dark truths could threaten her career, her love, and even her life. She’ll have to be willing to risk it all, because in an industry built on lies, fact is more dangerous than fiction.
Our content strategy was to spotlight Megan’s moments of power and strength throughout her mission to take down IHM (Institute of the Higher Mind) to create intrigue and focus on women empowerment in Hollywood.
TOTAL DIVAS S8
To get fans excited for the new season, Total Divas hosts an exclusive premiere day watch party.
With seven seasons comes a lot of fan-favorite moments, so to help kick off our Facebook Group, we’ll host a Watch Party that celebrates those TBT moments.
In the week leading up, we’ll invite fans to join our group for the premiere day party, and ask them to share their favorite moments over the years. Then, we’ll throw it back to all those moments by hosting a day-long watch party in our group that leads up to a season 8 teaser.