Creative Director: Marijke van Niekerk
ACD: Jamie Greenberg
Art Director: Kit Antone
Copywriter: Rachel Jensen
Editor: Keith Black

WWC 2019

To support the US team’s presence at WWC France, we (AT&T) wanted to bring fans closer to the action by capturing our favorite US players. Among them, Alex Morgan, Abby Dahlkemper, and Rose Lavelle. Here are some things we made.

ALEX MORGAN STICKER PACK

USWNT GIPHY SET

PROUD TO SUPPORT

… A super-cut of USWNT glory and goals, using send-off footage of fan excitement at the coliseum. #NoGoalsNoGlory

WNBA ALL-STAR WEEKEND 2019

All-Star weekend had a Skills Challenge, so we created a couple of our own. We gave our players a Random Skills Challenge, where we got to see their determination and personality as they performed silly activities and random tasks considered difficult, though inconsequential.

Reciting tongue twisters:
Unique New York, Toy Boat, Rear Wheel Drive, Bob and Barry blocked the basketball at the buzzer.

Water Bottle Challenge 🙌:
Internet game where players flip a quarter-filled water bottle so it lands bottom down, preferably on a table.

MAX PEARCE x NBA2K 🏀

At WNBA All-Star Weekend 2019, we filmed Max Pearce performing a variety of the dunks from NBA2K to create a video that cuts between 2K footage and Max’s moves IRL. By filming a variety of moves from various angles, we created a dynamic video to get audiences excited about NBA2K. At the end of the video, Max talks to camera as he tells our audience to tune in to the NBA2K League Finals on Twitch.

Bonus Content: The Bottle Cap Challenge has been around for a few months, first appearing as a fun martial arts stunt. Now watch as Harlem Globetrotter, Max Pearce improvises on an internet sensation.

MLS: NO GOALS, NO GLORY

To support AT&T’s partnership with MLS, we’re going to bring soccer fans closer to their #Goals. Soccer Goals, Fan Goals, Squad Goals, No Goal Goals, Getting Closer to Golllllllls, and reliving the #MLSGoalOfTheWeek. We’ll build this story throughout the year, not through a single tweet or post, in order to become the #1 most engaged brand in soccer, harnessing the passion of the fans around our brand. 

The Challenge: Rework MLS Media Day footage so it appears as if it were shot in a seamless environment. Rotoscoping / Key Light: After Effects, with Premiere output. 💪🏼

NBA ALL-STAR WEEKEND 2019

AT&T and the National Basketball Association (NBA) announced a multiyear agreement that will enable two of the world’s leading brands to create enhanced experiences for basketball fans across the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, and USA Basketball (USAB).

Guess who was there to cover all the action in Charlotte, NC?